T-SHIRT BAR
BRANDING & DESIGN (2025)
Visual identity developed for T-shirt Bar, a print shop based in Stockholm, Sweden. The project included a logo update, website design and supporting visuals to create a consistent presence across digital and print.
LOGO RE-DESIGN
The original logo was composed of multiple intersecting lines viewed at an angle. To honor that foundation, the redesign retained the core concept while shifting to a frontal perspective and simplifying the number of separate lines. The result references both the close-up structure of fabric threads and the abstract outline of a T-shirt.
WEB DESIGN
The T-shirt Bar website update prioritized the ease of use with a clean layout aimed at making browsing simple and ordering products straightforward. The interface reduces steps between viewing items and completing a purchase, while maintaining the shop’s visual tone throughout.
The current live version has sadly been altered during third-party development and is yet to be fully completed.
ADDITIONAL DELIVERABLES
In addition to the core visual – the project also included lookbook photography, merch print designs, embroidery design, price signage, washing instructions and marketing materials for use across different formats.
SOCIAL MEDIA PROMO
A short collage-style animation was created for social media use to highlight T-shirt Bar's key offerings. The piece uses cut-out print textures, playful transitions and a yellow accent color to align with the updated identity.
