T-shirt Bar

Brand Identity & Creative Content (2025)

T-shirt Bar is a Stockholm-based print-on-demand shop that set out to refresh their visual identity. I was brought on to lead the creative direction for this update, working across key areas including logo refinement, color palette development, web design, animated content and social media assets.

The project involved creating a flexible graphic profile that could fit both digital and physical contexts, from online promotions to in-store print assets.

Social media animation

To support the refreshed identity, I created this short collage-style animation for social channels.

The piece was designed to quickly convey key product offerings in a visually engaging way, combining cut-out print textures, playful transitions and yellow accent color to match the brand tone.