Lay it down
September 16, 2011
I got an opportunity to freelance for
Interscope Records and produce
a b-roll video for Lloyd feat. B.o.B called “Lay it down”.
The video footage was shot by Motion Family during a tour that Lloyd did. I designed the custom type for each word of the lyrics,
animated and edited the piece. The creating process took me 2 weeks and has now generated hundreds
of thousands views online.
-Adobe After Effects