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Lay it down

Lay it down, Lloyd

I got an opportunity to freelance for
Interscope Records and produce
a b-roll video for Lloyd feat. B.o.B called “Lay it down”.
The video footage was shot by Motion Family during a tour that Lloyd did. I designed the custom type for each word of the lyrics,
animated and edited the piece. The creating process took me 2 weeks and has now generated hundreds
of thousands views online.
Techniques used:
-Adobe After Effects
-Adobe Photoshop
-Adobe Illustrator

Showreel ’10

Click to open the project.

A collection of a few selected projects done between 2008 – 2010.

CODA

Click to open the project.

Another exciting project done while working at Domani Studios in collaboration with Pereira O’Dell for the new car brand called Coda.
Art Directed by the amazing Paris Woodward. Meanwhile I got the opportunity to design various parts of the site as-well as animate the “All Electric Car” module together with JB Ayers. This project has been picked as the site of the month by Communication Arts.
Techniques used:
Adobe Photoshop, After Effects
Visit the site.

Hello Brooklyn

hello_brooklyn_gregmack

Self-initiated project / tribute to Jay-Z, Brooklyn & New York in general. The music video is based on black and white photography with a simulated 3D perspective and Akzidens Grotesk typography lyrics synced up with the music. A process that took me approximately a month to complete. The remixed track is done by Shuko & The Gunna. Please navigate with the arrows to see the “Making of” – video.
Techniques used:
Adobe Photoshop & After Effects.