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Lay it down

Lay it down, Lloyd

I got an opportunity to freelance for
Interscope Records and produce
a b-roll video for Lloyd feat. B.o.B called “Lay it down”.
The video footage was shot by Motion Family during a tour that Lloyd did. I designed the custom type for each word of the lyrics,
animated and edited the piece. The creating process took me 2 weeks and has now generated hundreds
of thousands views online.
Techniques used:
-Adobe After Effects
-Adobe Photoshop
-Adobe Illustrator

  • Posted: September 16, 2011
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Alcro iPhone App

gregmack_alcro_iphone_app_01

I helped out Lowe Brindfors to design an app for mobile devices. Their client is a swedish paint-producing company called Alcro.
The core idea of the app is that the user can browse through different collections of colors and apply them on different elements of a list of photos to get a more realistic reference. Art direction came from Pelle Lundquist. See the result – download the free app on iTunes.
Techniques used:
Adobe Photoshop & Illustrator, Photography.

  • Posted: July 24, 2011
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2K10 Mixtapes

Click to open the project.

This is an independent mix tape project presented and gathered by Micahnyc. A monthly dedication consisting freshly picked, new hip-hop tracks with respective themes for each month. The collection is spread worldwide with download links through Facebook and Twitter.
The brief was very open and gave me free hands to design and illustrate the best possible cover for every month.
Techniques used:
Adobe Illustrator & Photoshop.

  • Posted: November 26, 2010
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BK – Canvas

Click to open the project.

“BK pattern” – a handwritten painting, made with a Krink K-70 Marker on two canvases. (70x100cm each)

  • Posted: September 20, 2010
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Mixed Projects #1

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This case is gathered with a few selected projects I’ve done through the years of 2009-2010.
A mix of self-initiated illustrations to client work and collaborations with mr.Someone

Techniques used:
Adobe Photoshop, Illustrator, Acrylic Paint, Krink Marker

  • Posted: July 18, 2010
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SJ – Landscape

sj_thumb

This is an illustration done for SJ during studies at Hyper Island.
The main idea for that was to have it as a background for a micro site that me and my group was working in order to promote the variety events happening on SJ’s trains but came to use as an animation backdrop for our final presentation instead.
Tools used: Autodesk 3D Studio Max, Adobe Photoshop.

  • Posted: June 12, 2009
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Infobahn / ÅF

infobahn_thumb

An illustration produced for Infobahn and the client ÅF.
It is used as a background and base for a microsite to study different elements of client’s products.
Tools used: Autodesk 3d Studio Max, Adobe Photoshop.

  • Posted: May 12, 2009
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